Program Blog

Beyond the Promotional Mix: Paid, Owned and Earned Media

Posted by Laurie Dwyer on Apr 20, 2015 8:00:00 AM

I was recently asked this question by a reporter doing a piece on digital marketing:

Do businesses still need a website in 2015? With the proliferation of social networking sites, and more activity by businesses on FB, Twitter and others, do they still need to maintain a website?

It would be so easy to answer “No” to this question, however, it’s not that simple.

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Topics: marketing

Un-frequently Asked Questions: M2BA – A Meaningful MBA Experience

Posted by Marty Lawlor on Feb 25, 2015 12:50:00 PM
As program director for an online Executive MBA program, I speak to many prospective students, and field numerous questions about the program. Most of the inquiries have to do with the operations or outcomes of the program—the time commitment each week, the technology used for delivery, the cohort model, or ROI for the program, to name a few.I am surprised, however, by the questions that often don’tget asked: “Will I think differently as a result of this program?” “Will my colleagues view me differently?” “Will I form meaningful relationships with my cohort or instructors?” “Will I have the confidence to lead a major project when I’m done with the program?” I’ve concluded that, for many applicants, pursuing an MBA degree is perceived as a relatively simple exchange—take these courses; receive your degree.
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Topics: higher education, online learning

Mike's trip to Vietnam

Posted by Michael Mangione on Oct 26, 2014 6:15:00 PM


Sunday October 19th, 2014 11:35 PM

After spanning the globe for 15 hours in the air and traveling at speeds of over 700 MPH our Execuitve MBA cohort of 18 arrived in one of the world’s largest airports in Hong Kong. The group was a bit weary from the long trip but incredibly excited to be half way across the world in East Asia. We had just enough time to stretch out and make a few phone calls before getting ready for the last leg of our journey which would be touching down in Ho Chi Minh City, Vietnam!

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Topics: international, global, higher education, online learning

Allison's Residency Experience

Posted by Allison Cooper on Aug 10, 2014 6:00:00 PM

My name is Allison Cooper and I am one of the members of the RIT Online Executive MBA Class 17. From August 7-9, the cohort attended the residency program, which is designed to help us get acquainted with one another and with the rigors and rewards of the MBA program.

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Topics: higher education, online learning, residency

Shari's Trip to Prague

Posted by Shari Maxwell on Mar 25, 2014 8:08:00 PM

My name is Shari Maxwell and I started the Online Executive MBA program in February of 2013. At the time, I was living in Hagerstown, MD, working as a Production Manager for Rust-Oleum. My background is in chemical engineering and I have 18 years of experience in manufacturing as a process engineer, process improvement leader, and several management positions. I recently moved to Baltimore after taking an Operations Manager position with WR Grace. The EMBA courses helped prepare me for my new role and have been using what I’ve learned since day one.

The EMBA opens doors for me in Prague!

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Topics: international, global