Program Blog

Product Commercialization - Imperative for Growth

Posted by Robert Boehner on May 19, 2016 9:09:21 AM

A few months ago, I blogged about Apple and its product commercialization efforts.  Apple’s market capitalization, which was approaching $1 trillion just before I wrote the blog, reflected investors’ expectations that CEO Tim Cook would continue to exploit Apple’s innovation capabilities and introduce a steady stream of “WOW” new products.  The hallmark of Apple’s strategy under Steve Jobs was the creation of new product categories such as the iPod, iPhone, and iPad.  Just as important was Apple’s creation of a digital eco-system including iTunes, apps on iPhone and iPad, and iOS.

Read More

Topics: innovation, strategy, commercialization